Why Signage Is Important for Business

  in  Marketing and Advertising
This article will look at the four main benefits of effective signage for your business.

Your Business Exists!
An effective sign makes people aware of your business in the first place. Let's face it, a typical high street gives the average person sensory overload. Everything is competing for their attention. Your sign ensures you are part of that competition in the first place.

Recognisable Branding
Good signage will have consistent branding. For example, if you have a particular logo and livery on your website, and you replicate that on a physical sign on a high street, then those who visited your website can recognize your brand instantly because of the consistency of the branding.

Attention Grabbing
Effective signage will draw people in from the high street. Your sign will stand out and it will draw the attention of passers by. They will notice your sign and, if it has an enticing call to action on it (such as "take advantage of our sale today, everything is 25% off!"), then it will draw a number of people into your shop.

Informative
An effective sign will impart useful information. For example, it may be way-finding kind of information: you may have a sign that's by the side of a road that tells car drivers that your shop is just 300 metres ahead on the left. Other examples are the type of services you offer, your opening hours, a phone nuimber. It might even state that you're offering a discount on certain products for today only.

So, to summarize, effective signage helps maintain your brand, helps attract attention to your brand and your physical shop and impart information to people to help them make a decision as to whether to go into your shop or how to find your shop in the first place.

Article kindly provided by premiumsigns.co.uk