The Rise of the Digital Consumer Behold, the digital consumer, lord and master of the cybernetic universe, swiping, clicking, and scrolling their way through the vast, unexplored terrain of cyberspace! With their smartphones and tablets firmly in hand, these intrepid voyagers embark upon daring quests to find the perfect pizza or the most sublime cup of coffee. And, lo and behold, the franchisors of the world are beginning to take notice.
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