Sales and Marketing Articles (37 articles found)

A Trip Down the Cerebral Supermarket Aisle Imagine for a moment walking down the aisle of your local supermarket. You're strolling along, blissfully ignorant of the raging battle being waged for control of your brain.

READ FULL ARTICLE

In today's digital age, YouTube has emerged as a dominant force in the world of online marketing. With over 2 billion logged-in monthly users, it's no surprise that businesses are flocking to this platform to promote their products and services.

READ FULL ARTICLE

Why Video Is the Future of B2B Marketing Hold onto your pants and buckle up, because video is taking over the world of B2B marketing like a hurricane through a trailer park. It's no longer just for cute cat videos and tutorials on how to tie a Windsor knot (although, let's be honest, we'll never tire of either).

READ FULL ARTICLE

Brace Your Business for the Omnichannel Onslaught As I stare deeper into the abyss of the digital age, the hazy outlines of a terrifyingly beautiful new world emerge. A world where mere mortals like you and me are bombarded with an avalanche of messages, notifications, and advertisements from all directions.

READ FULL ARTICLE

The Arrival of Generation Z Just when we thought we had a handle on catering to the avocado-toast-loving Millennials, another wave of fresh faces has emerged from the shadows, armed with smartphones and an undying thirst for innovation. Yes, dear business comrades, Generation Z has finally joined the workforce and is ready to tackle the world of B2B with their unique preferences and technological prowess.

READ FULL ARTICLE

Oh, the joy of owning a toy shop! You probably have daydreams of a tyke's eyes widening in awe as they gaze at your latest action figure or baby doll. Sadly, physical stores aren't exactly a child's paradise anymore, as digital platforms have become their new enchanted playground.

READ FULL ARTICLE

It's a Jungle Out There Picture the scene: A dimly-lit room, the hum of computers, and the frantic clatter of keyboards. Here, in the darkest depths of the gaming industry, a battle is being waged.

READ FULL ARTICLE

Why Personalization? Personalization, my friends, is not just for secretly monogramming your initials onto your alluring collection of socks. Nay, it has evolved into a powerful technique for B2B sales.

READ FULL ARTICLE

Introduction: A Brave New World Picture this: a world where B2B marketers engage with potential clients through the shimmering and ever-changing kaleidoscope of content. A world where the bland sales pitch is replaced by the captivating and enchanting storytelling of brands.

READ FULL ARTICLE

The Subtle Intricacies of Befriending Your Business Counterpart Staring down the barrel of B2B marketing, there lies a great, feverish power yet to be unleashed: Referral Marketing. Imagine, if you will, a vast web of interconnected business owners, all singing each other's praises like some unhinged, profit-driven choir.

READ FULL ARTICLE

From the Cave to the Cloud: A Brief History of B2B Sales Once upon a time, in a world before artificial intelligence, B2B sales were as rudimentary as a chipped flint lined with dubious animal hides. Salespeople would venture forth from their cave dwellings, armed with nothing more than a club and a handful of hand-drawn diagrams, in an attempt to strike up a conversation about the latest in fire-making technology or the newest fashion in saber-tooth tiger pelts.

READ FULL ARTICLE

A Micro-Moment Introduction Picture this: a bespectacled executive moseying through his local emporium of organic produce, his heart set on acquiring an avocado. In the midst of his epic quest for this precious green fruit, his phone buzzes.

READ FULL ARTICLE

The Demise of the Once Glorious Cookie Imagine a world where our every digital move is tracked, scrutinized, and analyzed. Hold on, that's already happening.

READ FULL ARTICLE

The Digital Marketplace of Sociability As I stood in the shower, water hitting my corpus with the force of a thousand microscopic hammers, I pondered the essence of human interaction. The so-called "social animals" have evolved to a point where our primary source of communication is no longer the primitive vibrations of vocal cords, but a digital web of indistinct tweets and status updates.

READ FULL ARTICLE

The Lost Art of Yarn-Spinning in the Business World Once upon a time, in a land not so far away, there existed a mystical power - storytelling. Humans sat around campfires, engrossed in tales of adventure, love and treachery.

READ FULL ARTICLE

Navigating the labyrinthine terrain of online marketing can feel akin to moulding an intricate structure out of wet concrete - without the right techniques and approach, the task can quickly descend into an unproductive mess. However, equipped with the correct tools and strategies, concreting services can effectively etch their digital footprint, much like their physical imprints on the urban landscape. 1.

READ FULL ARTICLE

Behold, the Mighty LinkedIn! What if I told you there exists an enchanted virtual realm, a digital Shangri-La, where the dullest of business affairs metamorphose into wild, exhilarating escapades? Yes, dear reader, I speak of LinkedIn, the promised land for B2B marketers, a wonderland of networking and business opportunities, a place so divine it makes the most hardened capitalist break out in raptures of delight! CEO Meets World: A LinkedIn Love Story Picture this: a weary CEO, hunched over his opulent mahogany desk, suddenly jolted to life by the discovery of LinkedIn's potential. In one swift move, he embraces the platform and turns his dreary business into a thriving B2B marketing machine.

READ FULL ARTICLE

It's Not Your Mother's Inbox Anymore Gone are the days when your email was filled with chain letters, funny cat pictures, and oh, those glorious Nigerian princes offering to share their vast fortune with you. These days, email has evolved into a much classier, refined, and dare I say, sexier channel for businesses to communicate.

READ FULL ARTICLE

Business-to-business (B2B) marketing is awash with oodles of shenanigans and a healthy dose of malarkey. But fear not, dear reader, for I am here to guide you through the murky underworld of B2B ethics with panache and perhaps a soupçon of humor (no promises).

READ FULL ARTICLE

The Divine Dance of Sales and Marketing Anyone who's ever dipped their toes (or entire, trembling body) into the tumultuous waters of the business world knows this truth: sales and marketing are a divine dance, an ethereal tango where the line between seduction and persuasion blurs like the hazy apparition of a fever dream. As a writer, I am no stranger to the art of manipulation through language, but I must confess that mastering the rules of this cosmic ballet leaves even me humbled.

READ FULL ARTICLE

Introduction: The Road Trip Begins Despite the widespread belief that the world of commerce is an endless parade of suits and ties, the truth is that the B2B sales industry is rife with strange creatures and bizarre landscapes that can only be navigated by those who dare to take the plunge into the chaos. In the following pages, we will embark on a journey through this hallucinatory wonderland, guided by the wisdom and experience of those who have gone before us, seeking to uncover the secrets of success in the realm of business-to-business sales.

READ FULL ARTICLE

As a business owner, you already know that in order to succeed in the B2B industry, you need to have a solid marketing strategy in place. However, with so many different tactics and channels available, it can be difficult to know where to focus your efforts.

READ FULL ARTICLE

Office buildings: the concrete jungles where dreams are made of. . . or where dreams go to die, depending on your perspective.

READ FULL ARTICLE

As a B2B marketer, it's easy to fall into the trap of treating your business clients like robots. After all, they're not making purchases for themselves, but for their companies.

READ FULL ARTICLE

Marketing for dental clinics can be a real toothache, but fear not, brave practitioners of the dental arts! We've got just the remedy to help you stand out from the competition and attract new patients. Here are four creative and hilarious ways a dental clinic can market its services, guaranteed to make potential patients smile (and maybe even floss). 1.

READ FULL ARTICLE

If you are in the process of starting up your own business, you will need some good marketing ideas for your business in order to stand out and get noticed. A successful marketing campaign is one that targets your ideal customer and promotes your product or service at the same time.

READ FULL ARTICLE

When it comes to B2B advertising, it is important to stay on top of new trends, keep abreast of new technologies, and continue to bring your audience into consideration. If you are struggling for some fresh, innovative, and surprising B2B advertising ideas, here are just a few ideas to get you thinking. A great way to create brand awareness is to offer special offers or deals to loyal customers.

READ FULL ARTICLE

I've been involved in search engine optimization since the early 2000s. Many say that SEO has changed a lot since then, but I tend to disagree.

READ FULL ARTICLE

Social media has seen a lot of changes in the short time we've had it in our lives. Though we use it for everything from idle chatter to heated discussions, perhaps the largest development is how integral it has become to brand awareness, customer service and sales.

READ FULL ARTICLE

Research the person you are callingIt might sound like a pain, but spend a moment researching the person you are about to call. This assumes you're only given a company phone number to call.

READ FULL ARTICLE

The default assumption is usually "the bigger the client, the better". I've lost count as to how many times I've heard a business owner proudly regale me on how they won over a big client, as if they were a fisherman landing a huge fish.

READ FULL ARTICLE

Is your lead generation system a bit random? Relying on meeting your perfect client at a networking meeting, or hoping they find you on social media? Successful entrepreneurs know that lead generation is one of the most important things they can do to grow their business. Engaging, persuading and then selling to a prospect means one more customer in your pipeline - someone you can cross-sell and upsell, and someone who can refer you to others. Acquiring that customer - and more like them - can be a costly and time-consuming business, and yet there are plenty of ways that your business can put together a lead generation strategy, and then run that strategy without you having to spend all your time on cold calls.

READ FULL ARTICLE

You don't have to spend a fortune on marketing to reach your customers. As a small business owner, you probably have either a very small marketing budget, or no budget at all, so you're going to want to know the best way to make the most of your resources - and get results.

READ FULL ARTICLE

I've always had my fleet of courier vans serviced at the local mechanics. We've all heard about the "dodgy" mechanics that always seem to find so many problems with your car that require a lot of money to fix.

READ FULL ARTICLE

Successful online marketer iѕ a dаilу challenge due tо the vаѕt аmоunt of competition асrоѕѕ thе intеrnеt and соuntlеѕѕ оnlinе businesses оut thеrе. Mоrе and mоrе ѕtаrt-uрѕ businesses аrе folding undеr thе pressure, but that's lаrgеlу as a result оf thеir inаbilitу tо аnаlуѕе mаrkеt trends, dеmоgrарhiсѕ and оthеr factors in a dеtаilеd аnd соmрrеhеnѕivе way.

READ FULL ARTICLE

A well designed and thought out leaflet is a very powerful direct marketing opportunity. It can open many new doors to lots of new potential customers.

READ FULL ARTICLE

So, you have finally floated your small business. The next step is to get the word out about what your business is all about.

READ FULL ARTICLE