An Evolutionary Tale of Trust and Influence Once upon a time in the ancient world of the internet, a magical place existed where one could sip a cup of virtual tea and express opinions on various products and services without being labeled a troll. The quaint, innocent days of sharing wisdom and experience with fellow consumers on platforms such as Amazon, TripAdvisor, and Yelp have since evolved, much like our very own species, into an unrecognizable beast in the business-to-business (B2B) realm.
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