Advertising and Promotion Articles (22 articles found)

In the modern age of Siri, Alexa, and Google Assistant, it's tempting to think that a robotic voice can do it all. After all, they can tell you the weather, play your favorite songs, and even make a mean dad joke.

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A Brief Prelude to the B2B Odyssey As I stood on the precipice of the digital domain with my B2B battalion, I could not help but be struck by a sudden and profound insight. Like a digital Prometheus, I had been entrusted with the sacred fire of online community building, and it was my solemn duty to guide my fellow travelers through the perilous labyrinth of cyberspace.

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The Relevance of B2B SEO in the Modern World It was only a matter of time before the entire world became beholden to the whims of Google's algorithm. One day, we're minding our own business, writing our B2B content for the select few in the industry and suddenly - boom! - all the talk becomes about Search Engine Optimization (SEO).

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Ah, the World Wide Web! It's like a bustling city teeming with countless potential clients waiting to discover your services. It's also a city with no road signs and a confusing subway map.

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Introduction: An Unlikely Marriage Upon first glance, YouTube and B2B may seem like an odd couple, akin to a punk rocker marrying a librarian. It's true that YouTube is a hub of cat videos, makeup tutorials, and epic fails.

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Introductory Remarks on the Sublime Art of Social Media Sorcery Utter the word "Instagram" and watch the eyes of the nearest millennial light up like a moth to an LED screen. As gratifying as this Pavlovian display may be, do not be deceived, for Instagram is not a mere plaything for the youthful masses.

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Embarking on the odyssey of online business is akin to navigating the unfathomable depths of a digital ocean. Amidst the myriad creatures vying for attention in this aquatic abyss, your business, much like a vibrant coral, strives to thrive.

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Behold the Marvelous World of B2B Marketplaces Welcome, dear wanderer, to the fantastical realm of B2B marketplaces! A world where commerce and technology frolic hand-in-hand like a pair of giddy schoolchildren, forever pushing the boundaries of what is possible in the name of facilitating ever-greater feats of innovation, collaboration, and, of course, profit. Join me, if you will, on a journey of discovery, as we traverse the strange and wondrous landscape of this brave new world.

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Setting the Stage: What is TikTok? As if the cacophony of social media platforms wasn't enough, enter stage left: TikTok. A curious little app where users create short video clips accompanied by music, the platform has become a breeding ground for the peculiar and the charming.

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1. The Quest for PPC Advertising Supremacy My fellow business brethren, are you interested in achieving unparalleled dominance in the realm of pay-per-click (PPC) advertising? I mean, who wouldn't be thrilled to bask in the glory of their competitors" envy as their PPC campaigns triumph over others in the B2B landscape? Well, the time has come to gather your wits, saddle up your corporate steed, and embark on an epic journey to PPC advertising supremacy.

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The inexorable, bewildering world of social media is nothing short of a stupefying spectacle. It's the great societal Cirque du Soleil, balancing precariously on the tightrope of trends, somersaulting through the ever-changing hoops of user attention, and perpetually attempting to tame the ravenous, rambunctious lion of virality.

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In today's digital age, having a website for your business is essential. But what good is a website if no one can find it? That's where search engine optimization (SEO) comes in.

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Having worked in digital marketing since the late 90s, I've seen the skillset required to successfully market a website increase considerably. It used to be that you could just build links to a website, watch it rank in the newly-launched Google, and that was that.

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It doesn't matter if you're a plumber, electrician, roofer, tiler or all-round builder, the marketing and advertising of your business will greatly influence whether it's a success or failure. You could be the best roofer in your local area, but relying soley on word-of-mouth recommendations just means you're missing out on other ways to win new business.

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Business Owners Love MetricsThe language of an entrepreneur is results. Measuring the impact of your digital marketing strategy is key to communicating the value that online advertising delivers.

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Choosing the right type of advertising agency can be a difficult decision for many people, but it can be just as important as choosing your own staff members. After all, the agency you hire are effectively representning your company on many platforms.

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You might think that the best way to attract people to purchase your products is to offer discounts and exclusive deals. Since many people are practical and the economy is tough, you want to provide something to help them with their finances. Once you offer discounts, you expect that people will come rushing to buy your products.

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"Hire me, hire me! I'm a good SEO Expert. I can get your website to page 1 in 10 days! " STOP! We have all heard of these fast Get Rich Schemes, right? And how many times have you gotten burned or how many people you know have gotten burned? I am sure it's way too many to count.

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Back in the mid 2000s, SEO was a rather mechanical discipline - far more science than art. Google's algorithm was a lot cruder back then, and people took advantage of this.

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If I had to choose just one skill I could excel at in regards to running an online business, it would be to write compelling copy. Interesting content ultimately drives traffic, recommendations / shares, and ultimately sales. Search engines are far more sophisticated in their analysis of the value of each page.

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The idea of blogging can send some people running for the hills, especially those who find writing creatively a challenge or feel they have nothing interesting to say. Often this results in businesses refraining from blogging, but they are missing a great opportunity to improve their brand's performance online.

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Social media is an effective way to build stronger relationships with your customers, while also making a positive impact on prospects. Take the time to share high-value information with your followers related to your business. . . this helps build trust and position you as an expert in your field. Social media is necessary for any small business - it gets the word out to many people other than just your circle of friends.

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