You might think that the best way to attract people to purchase your products is to offer discounts and exclusive deals. Since many people are practical and the economy is tough, you want to provide something to help them with their finances.
Once you offer discounts, you expect that people will come rushing to buy your products. Unfortunately, it is not always the case. Even with discounts, people will still choose other brands over yours.
Your products are not of top quality
The primary problem you need to deal with is the quality of the products that you offer. You are not offering high-quality products, and people do not feel enticed to get anything that you sell, even at a low price. You need to compare what you offer with that of other companies. Even if they have a higher price tag than you, many people still prefer them. Besides, you do not want people to think of you as a cheap alternative to a high-quality product.
You need to inform everyone about it
You might have a discount offered right now, but no one knows about it. You need to spread the word regarding the exclusive deals. Tell people through Facebook and other social media platforms. You also need to provide instructions on how and where they can get a discount.
The discount is insignificant
For loyal customers of your brand, they know how much your products are. They also check the changes all the time. Therefore, if you are offering a discount which does not seem to be significant enough, it is difficult for you to convince people to buy what you offer. You cannot fool them with the labels alone. It will also hurt your brand moving forward. People will not trust you anymore because you are not playing by the rules.
Your product labels are not appealing
Many people prefer purchasing products based on their appearance especially if they have no idea what the product is like. It is even worse for people who usually do not shop. Since they only know the item to buy, without a specific brand, they will compare based on appearance. They might not even care about the price as long as the product looks enticing. Hence, you need to invest in labelling machines
. You will ensure that the label is enough to make people notice your products.
Look for other strategies
Offering exclusive deals is a strategy that you can try. There are different ways for you to make people buy your products. You also need to work hard on advertising to send the right message about your company. Observe what competitors are doing and try your best to do better.
You can still offer discounts if possible, but it is not the only way to attract people's attention. Give them reasons to remain loyal to your brand, whether or not there is a discount.