How Twitter Can Help You Engage With Your Target Market

  in  Marketing and Advertising
Twitter has proven itself to be a mainstay platform for marketing on the internet. There are literally hundreds of millions of people who have signed up with Twitter, so that's quite a market you can reach. Before you can take advantage of this social networking site, you need to know some basic things about Twitter and how you can use it for your marketing strategy.

First of all, I want to make sure that you use it correctly. It is easy to get into Twitter and start spamming people as a means of getting free advertising. It is not a good idea to do this because it will most likely drive people away from your business website and without a doubt, Twitter will suspend your account. Been there, done that, got the t-shirt.

No, here's what you need to do.

Use Twitter to send out periodic updates to your customer base. If you want to make sure that your site will stay on top of what is going on, you need to do this. There are also a lot of free Twitter apps on the market that can make this process a lot easier. By using these apps, you can let your followers know about things that are happening on your site so that you do not have to continually update them on your status updates.

I see Twitter as a mix of both social and business. That means that your tweets don't always have to be directly related to your business - it's good to tweet something topical, funny, interesting...every now and again - show your human side.

Start using prefix the "#" symbol before certain keyphrases you want to promote. Ensure those keyphrases are unique. For example, if you want to give your followers information about your products, you could use the word "discount" followed by your product name (e.g. #discountMyCompany) - to encourage your followers to use this phrase and drive people to your site who want a discont. If you want to talk about your upcoming contests or freebies, you can use the word "contest" followed by your product name. You can repeat the process until you have the keywords in your Twitter profile.

In addition to this, you should interact with your followers by replying to their comments and starting conversations with them. People love to talk about themselves and this is a great way to get more followers to your business.

There are a lot of different benefits that you can get from using Twitter to advertise your business. You can also increase your sales without even trying. Just remember that you do not have to use these features all the time; just when it is right for your business.

Remember that Twitter is a great way to get the word out about your company, but it is not the only tool that you should use. There are a lot of great marketing tools out there that will allow you to find people who have already discovered your company on the internet and get them to come to your website.

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