5 Types Of Signs For Your Business

  in  Marketing and Advertising
No matter what type of business you have and who you cater for, signage is a big part of getting noticed and brining customers in. To stand out you need to make sure you have the right signage for your business, such as outdoor signs, posters, banners, etc. and that possible customers get all the information they need about your services at a glance.

Here we have put together a list of 5 types of signs for your business, that can impact your image in the market. Read on to find out what your business may be missing when it comes to offline marketing.

1. Outdoor Signages
Outdoor signages are great for businesses such as shops and stalls to make customers understand what the product is about. They can be seen from a distance and there are plenty of ways to make them stand out in a crowd. They can be as big or small as you want them and they are weather resistant.

2. Posters
This type of signage has been used for decades and is perfect for all types of businesses. They can go on shops walls, buildings, outside or inside. Posters are aimed at giving the customers plenty of information on products or services without being too intrusive. Since in today's - and tomorrow's - marketing, intrusiveness is the biggest client turn-off, posters can be one of the secret weapons to promote a business.

3. Billboards
Billboards are a great way to raise awareness but also to market an offer. Compared to other signages, a billboard ad can be displayed anywhere - including motorways or places farther from the physical shop advertised. This means that people who wouldn't normally pass by the store get to know about your services.

Online businesses that don't run brick-and-mortar can also use them as part of their offline marketing strategy. When placed in an area frequently travelled by your ideal customers, a billboard can bring in a considerable share of clients.

4. Vinyls
Using vinyls is an innovative way to promote your business. They can be any shape, size, colour etc. and they will make you stand out from any other competitors. Vinyls can be put on windows, vehicles, doors, and pretty much any other surface, helping your business get easily noticed. They can be replaced easily and they're a great way to keep clients engaged.

5. LED Illuminated Signage
Whether it's a classic outdoor signage that can use an upgrade or a panel placed in a shopping centre, LED illuminated signage draws everyone's attention. They express the personality of a business and can be personalised by colour, intensity or other similar features. As opposed to the traditional neon or fluorescent lighting used.


Article kindly provided by hbrsigns.com