A Look at the State of SEO in 2020

  in  Marketing and Advertising
I've been involved in search engine optimization since the early 2000s. Many say that SEO has changed a lot since then, but I tend to disagree.

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How Do I See What Keywords Competitors Are Using?

  in  Marketing and Advertising
In this edited excerpt, the author explains how you can find out which keywords your competitors use and how you can use this data to improve your search engine placements. In this book, "The Ultimate Guide to Optimizing Your Website," I'll show you the basics of how we build powerful websites and achieve top rankings in search engines.

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Choosing the Right Type of Advertising Agency

  in  Marketing and Advertising
Choosing the right type of advertising agency can be a difficult decision for many people, but it can be just as important as choosing your own staff members. After all, the agency you hire are effectively representning your company on many platforms.

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The Future of High Street Retail vs. E-commerce

  in  Marketing and Advertising
The coronavirus crisis has affected us all in numerous ways, from incorporating social distancing into our daily routines, to many companies putting employees on furlough as a means of minimising financial loss. Whilst the government, local authorities and various funding bodies have put in place support packages, such as interest-free loans and business rates relief, many retailers are reporting that the future is looking bleak for their brick-and-mortar stores.

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How Twitter Can Help You Engage With Your Target Market

  in  Marketing and Advertising
Twitter has proven itself to be a mainstay platform for marketing on the internet. There are literally hundreds of millions of people who have signed up with Twitter, so that's quite a market you can reach.

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Why Post-Lockdown Business Revolves Around Digital Marketing

  in  Marketing and Advertising
The coronavirus pandemic and its resultant measures have taken their toll on the world of business, with many companies furloughing staff and drastically reducing their promotional activity. As we come out of lockdown, the focus must shift toward customised digital marketing, with every element designed with a brand's target audience and key goals at its core. Whilst there will always be a place for traditional promotional formats, the need has never been greater for intuitive and responsive inbound marketing practices.

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Social Media Plays a Crucial Role in the Future of Business

  in  Marketing and Advertising
Social media has seen a lot of changes in the short time we've had it in our lives. Though we use it for everything from idle chatter to heated discussions, perhaps the largest development is how integral it has become to brand awareness, customer service and sales.

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A Look at Some Basic Brand Building Processes

  in  Marketing and Advertising
Brand building is the process of putting your company name, logo and product name on various goods and services in an effort to establish your brand's visibility. You need to make sure that you maintain your brand name's reputation and content so that it is remembered by your potential customers, clients, suppliers and other business partners for a long time. Branding is the process of building a marketable brand name, logo, and products that will be attractive to your consumers.

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Why You Should Introduce Your SEO Consultant With Your Web Designer

  in  Marketing and Advertising
Developing a functional and great looking website has never been easier. There are plenty of experienced and talented web developers around the globe, and most of them will do a great job.

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Why Signage Is Important for Business

  in  Marketing and Advertising
This article will look at the four main benefits of effective signage for your business. Your Business Exists! An effective sign makes people aware of your business in the first place.

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Some Tips to Help You Improve Your Sales Calls

  in  Marketing and Advertising
Research the person you are callingIt might sound like a pain, but spend a moment researching the person you are about to call. This assumes you're only given a company phone number to call.

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5 Types Of Signs For Your Business

  in  Marketing and Advertising
No matter what type of business you have and who you cater for, signage is a big part of getting noticed and brining customers in. To stand out you need to make sure you have the right signage for your business, such as outdoor signs, posters, banners, etc.

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Things to Do to Create a Positive Image for Your Customers

  in  Marketing and Advertising
When people decide which brand to patronise, they do not only consider the quality of the products sold. They also look at the values promoted by the brand.

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How To Hire The Best SEO Company

  in  Marketing and Advertising
"Hire me, hire me! I'm a good SEO Expert. I can get your website to page 1 in 10 days! " STOP! We have all heard of these fast Get Rich Schemes, right? And how many times have you gotten burned or how many people you know have gotten burned? I am sure it's way too many to count.

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A Comparison Between SEO in the mid-2000s and 2018

  in  Marketing and Advertising
Back in the mid 2000s, SEO was a rather mechanical discipline - far more science than art. Google's algorithm was a lot cruder back then, and people took advantage of this.

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A Checklist for Everything You Need to Think About Before Hiring an Exhibition Stand

  in  Marketing and Advertising
Hosting a stand at an exhibition is a great way to get to know your target audience, get feedback for your product or service, and, crucially, generate sales and leads. It gives you a great opportunity to show off what you do best while you're up close and personal with hundreds, or thousands, of visitors.

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Three Lead Generation Tasks You Should Be Doing Right Now

  in  Marketing and Advertising
Is your lead generation system a bit random? Relying on meeting your perfect client at a networking meeting, or hoping they find you on social media? Successful entrepreneurs know that lead generation is one of the most important things they can do to grow their business. Engaging, persuading and then selling to a prospect means one more customer in your pipeline - someone you can cross-sell and upsell, and someone who can refer you to others. Acquiring that customer - and more like them - can be a costly and time-consuming business, and yet there are plenty of ways that your business can put together a lead generation strategy, and then run that strategy without you having to spend all your time on cold calls.

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7 Low-cost Ways to Make Your Marketing Budget Stretch Further

  in  Marketing and Advertising
You don't have to spend a fortune on marketing to reach your customers. As a small business owner, you probably have either a very small marketing budget, or no budget at all, so you're going to want to know the best way to make the most of your resources - and get results.

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Just What is Word of Mouth Marketing?

  in  Marketing and Advertising
I've always had my fleet of courier vans serviced at the local mechanics. We've all heard about the "dodgy" mechanics that always seem to find so many problems with your car that require a lot of money to fix.

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Writing Copy and its Role in SERPS

  in  Marketing and Advertising
If I had to choose just one skill I could excel at in regards to running an online business, it would be to write compelling copy. Interesting content ultimately drives traffic, recommendations / shares, and ultimately sales. Search engines are far more sophisticated in their analysis of the value of each page.

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5 Tips to Become a Successful Online Marketer

  in  Marketing and Advertising
Successful online marketer iѕ a dаilу challenge due tо the vаѕt аmоunt of competition асrоѕѕ thе intеrnеt and соuntlеѕѕ оnlinе businesses оut thеrе. Mоrе and mоrе ѕtаrt-uрѕ businesses аrе folding undеr thе pressure, but that's lаrgеlу as a result оf thеir inаbilitу tо аnаlуѕе mаrkеt trends, dеmоgrарhiсѕ and оthеr factors in a dеtаilеd аnd соmрrеhеnѕivе way.

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MailChimp Alternatives: Who's the Best?

  in  Marketing and Advertising
E-mail Marketing remains, to date, an essential element of success to any business. In this world of E-mail Marketing, MailChimp reigns king thanks to the wide range of features offered at a relatively low price, the ease of use of the system, and the fact that it delivers on the promises it makes. But just because so many people trust MailChimp and have found it to be suitable for their businesses doesn't mean it must be the best option for you too.

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10 Top Leaflet Distribution Tips To Supercharge Your Marketing

  in  Marketing and Advertising
A well designed and thought out leaflet is a very powerful direct marketing opportunity. It can open many new doors to lots of new potential customers.

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Outdoor Sign Ideas

  in  Marketing and Advertising
Choosing the right sign for whatever it's purpose can be difficult but coming up with the right ideas can be even harder. When brainstorming, it is important that you have the right inspiration in front of you; this can make the difference between a good sign and a great sign.

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How Arcade Games Can Make Your Business Event a Success

  in  Marketing and Advertising
Any kind of commercial event needs to go well - otherwise, it could have a negative effect on the attendees" perception of your business. One guaranteed way to make your business event or open day a smash hit is to provide entertainment for the visitors.

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How the Packaging of Your Product Influences the Buying Decisions of Your Target Market

  in  Marketing and Advertising
Did you know that a lot of buying decisions consumers make are based on the product's packaging? About a third of consumer buying decisions are due to the packaging of a product. Since this is the case, you should really put a lot of thought into your product's packaging.

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How To Run A Successful Exhibition Stand

  in  Marketing and Advertising
When trying to achieve marketing goals, exhibition stands are crucial. They give you a chance to attract and speak to both customers and other organisations face to face, and allow you to really showcase your product/service to the best of your ability.

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3 Important Blogging Tips to Help Your SEO

  in  Marketing and Advertising
The idea of blogging can send some people running for the hills, especially those who find writing creatively a challenge or feel they have nothing interesting to say. Often this results in businesses refraining from blogging, but they are missing a great opportunity to improve their brand's performance online.

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How Can Social Media Help a Small Business?

  in  Marketing and Advertising
According to care. com, Social media is an effective way to build stronger relationships with your customers, while also making a positive impact on prospects. Take the time to share high-value information with your followers related to your business. . . this helps build trust and position you as an expert in your fieldSocial media is necessary for any small business.

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Effective Signs Design

  in  Marketing and Advertising
Signs are one of the most important elements when marketing a business. Whether they're at the entrance to a building or announcing an event, they're often the first thing that customers see.

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