MailChimp Alternatives: Who's the Best?

  in  Marketing and Advertising
E-mail Marketing remains, to date, an essential element of success to any business. In this world of E-mail Marketing, MailChimp reigns king thanks to the wide range of features offered at a relatively low price, the ease of use of the system, and the fact that it delivers on the promises it makes.

But just because so many people trust MailChimp and have found it to be suitable for their businesses doesn't mean it must be the best option for you too. Sometimes you just need something different than most others, and this is why we are going to take a look at some of the alternatives to MailChimp to see if one of them meets your needs and requirements better than MailChimp does.

We are going to briefly discuss 4 options:

  • Constant Contact
  • SendInBlue
  • GetResponse
  • Emma

We start with:

Constant Contact

Constant Contact isnot only a great email marketing platform but also one of the best alternatives to MailChimp. You can say it's the secondbest Email Marketing solution, right after MailChimp.

The software is user-friendly, suitable for small businesses, and comes with a range of features. It can integrate your email and social media campaigns for even better results, and it allows you send out special emails that link your customers to Facebook.

One of Constant Contact's strongest points is their educational resources that include live webinars, on-demand webinars, live classes, day-long courses, and others. These resources have proven to be very helpful in helping small businesses how to use the software and get the best results out of their campaigns.

The pricing is flexible and depends on how many contacts you need to e-mail.

Cons: Constant Contact doesn't include split testing, prices are a bit high, and the area of auto-response needs some serious improvements.

For more, check out the complete Constant Contact VS style="mso-ansi-language:EN-US">.


SendInBlue is not the most well-known email marketing solution, maybe not even in the top five, but it should be!

With Great features, a free version, and a flexible pricing, SendInBlue is one of the best email marketing solutions around. When I say flexible pricing, I really do mean flexible pricing, you can always find a plan that suits you.

The free plan allows you to send up to 9,000 emails every month, for no cost at all. A pretty sweet deal if you ask me.

The features include SMS campaigns, Drag-and-drop newsletter builder, HTML editors, forms creation, lists importing, automated wishes emails, real-time reporting and statistics, and reputations monitoring.

Cons: Embedding social media buttons in emails is a bit tricky.


Do you want features? GetResponse is the way to go.

GetResponse provides users with a large number of features that include landing pages, A/B Testing, form builder, auto-responders, Intuitive newsletter designer, inbox preview, over 500 available HTML templates, import/export lists, 1,000 free iStockImages and more.

The solution comes with a ton of features that not many competitors provide. It's also easy to use and is fairly priced so it is suitable for small businesses as well as mid-sized and large ones.

Cons: Some users have reported the customer service being not as responsive as those offers by the competitors. Other users have reported List Management being a bit difficult and could use improvements.

You can check the full GetResponse VS MailChimp 2018 style="mso-ansi-language:EN-US"> for a more in-depth look at the similarities and differences between the two.


Emma is a modern Email Marketing system that allows users to create some truly beautiful-looking emails. The software comes with 200 beautifully designed templates that allow users to create emails that stand out from the competitions, at least visually.

Some others strong points of Emma include the extensive reporting and the ability to put lightbox forms on your website (they are those forms that pop up while you're browsing a site to ask for your email).

While Emma's reporting is extensive, the reports remain easy-to-read and understand, which is great. Emma's automation and dynamic content abilities are great for beginners that are just learning the ropes of email marketing automation.

Cons: The custom email templates, those beautiful ones mentioned above, are extra!

For more alternatives, check out these 10 MailChimp

If you found this article helpful, share it with others who might love it as well!

If you have any questions or comments, feel free to leave them below and we will get back to you as soon as possible. Normal 0 false false false EN-GB X-NONE AR-SA

Article kindly provided by